The Mission of Great River Tire Company;

To make the purchasing of automotive service & tires a quality experience. We will achieve this with the application of our core values and our dedication to the highest quality of customer service. We will strive to be the very best at what we do through quality hiring, continued training, & equipment improvements. We will give back through community improving charities & support community activities. We are driven by the core values mentioned above, each employee understands & applies them to every job they do & they include the following:

  1. Integrity: We will always do what is right; not what is easy, cheap, popular, or convenient. And we will do so without excuse and regardless of the cost.
  2. Teamwork: The good of the team comes before the personal pride, comfort level, or agenda of any one individual. You cannot do it all alone.
  3. Urgency: We will honor and serve one another and customers with urgency, because there is power in now.
  4. Educate: We will educate ourselves so we may educate our customers on our products. With this education they may make informed confident decisions on the products & services we offer.
  5. Attention to Detail: We will become brilliant in the basics and commit to doing the ordinary things extraordinarily well. We are committed to becoming faithful in the "little" things, because in pursuit of perfection, we can expect to catch excellence.
  6. Personal growth: We will work as hard on ourselves as we do on our job, because our business will get better when we get better.


Thank you for trusting your vehicle to our team.



Chad Littleton

Owner